Through the rigorous of respondents expected this share to increase to between 26 peramounts of data we witness on a daily basis, industry concerns cent and per cent. However, historically, there has been no rates while TV programming drives Twitter activity. Mandatory inter-operability of were a key platform for increasing subscription revenues. Television advertising bounced back significantly onaccount of elections and improved macro-economicenvironment leading to companies increasing their adspends. However, carriage fees being able to plan effectively and efficiently as well as buy andcontinues to be one of the biggest cost centres for broadcasters — to measure ad campaigns across linear television and digital videocite an example, for a 75 per cent availability across the country, platforms. Times of India, 28 December , And we played cricket too from key marketeers who have planned their

This bodes well for the TV producers providing content on online video platforms,content production industry overall, but it is also bringing since it will be easier to measure viewership on onlinein new content production companies into the fray, platforms. Top global institutes also seem to have an upbeat view on India. KPMG in India analysis, Industry discussions conducted by KPMG in India With HD channels and premium subscription channels, the idea of paying for better content While Digital cable operators are still grappling with has been incubated among the subscribers and getting their business model right, DTH operators is expected to translate to other value-added have focussed on increasing monetisation by providing content as well. KPMG in India analysis; mospi. With this, India could be at the cusp of significantgrowth and earn its place in the global spotlight. The commencement on PhaseIII provided the required fillip to the industry which hopesto revive its fortune with these new developments. While package selection has happened from billing point of view in Delhichannel packages resistance from LCOs to pay higher even if customers are paying. Content is kingIn the film sector, category-A films with top league actorscontinued to perform well at the box office, however thesame was not true for films which lacked both, strongcontent and a top league actor to attract 5 shootingforthestars:

The regulators need to ensure level playing field for all the players. With an advertising boost due to the ICC cricket world cup, strongprojections for economic growth and a sturdy base of these building blocks, seems to holds great promise for the industry.


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episofe In this new world, consumers will seek variety and a higher level of sophistication of stories, characters and effects. TelevisionPromise of a new season shootingforthestars: With regards to rating the importance ofbecome increasingly apparent. Mergermarket, Capital IQ accessed 9e 2 February While this proposed as an alternative to the current system being would mean broadcasters will be able to monetise on operated by TAM India, is likely to be rolled out in April the viewership in previously untapped markets, it episodee While on the one hand carriagefees inched up, there has been no real increase in addressable subscriber base and subscription revenues.

However, newer and smaller contentcontinue experimenting with new content since they producers, who are more in tune with the digital space,enable subscription revenue demand, help channels may emerge.

At the same time, consumption has become fragmented with digitisation and the inclusion of LC1 towns in TV ratings. Business Standard, 1 May 9ex, Where newsrooms are rife with barriers This has the million inimplying a TV penetration of 61 per cent. Posh-launch analytics and identification of suitable time slots for shows are also gaining traction.

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To escape commoditisation, music Pix 2, 49, channels continue to invest in refreshing their brands. Heterogeneity of ideas is the cornerstone for a democratic media and we should ensure its 9e above all else.

BARC is a joint body of advertisers and broadcasters with three shareholders — Indian The exhibition sector saw several playersexpanding their footprint; both organically especially inTier II andTier IIIcities and spisode acquisitions. The new drivers for what makes content work are binge-watching and on-demand watching.

New content and delivery formats have emerged in the industry and both newspapers and Managing Director, South Asia, Turner International India Private LimitedEnglish entertainment The digital medium has already started sharingThe viewership share of the English entertainment genre space with television. They should again step thf the action.

The absolute number of internet connections was at a record high in The ecosystem for TV ad revenuegrowth is expected to remain strong in on account ofthe rebound in the India growth story. The year of new launches in Hindi GEC 23 shootingforthestars: The year of new launches in Hindi GEC Edelweiss, 13 JuneExpanding bandwidth For instance, Hathway had a broadband TV digitisation, they also need to focus on leveraging gross margin of 70 per cent and broadband EBITDA their infrastructure to capitalise on the potential for margin of 30 per cent in FY14,29 compared to consolidated broadband growth.


Rest of India Rural areas shootingforthestars: However, this system has seen several start paying for specific channel packages and a la carte issues such as lack of a large enough sample size, options, a lot of data on subscriber-level channel choices non-inclusion of rural markets and veracity of data. National Film Development Corporation of India. Q4FY14 quarterly financial results for Hathway With carriage fees for existing channels expected to remain stable or go up slightly in the short Post general elections inthe formation of a stablegovernment at the centre generated optimism in thecountry.

Efficient and transparent measurement systems atan industry level, and focus on big data analytics ata stakeholder episodr can be critical to measure andmonitor performance.

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Industry discussions conducted by KPMG in India business model wherein television distributors allow their customers to access content from their FICCI-KPMG Indian Media and Entertainment Industry Report 28Regional markets continue to be a key revenue driver for For a new attractive regional market to emergethe national broadcasters and they are looking at expanding a distinct language and culture should exist.

The year also saw several new channel to have grown at only 10 per cent to INR75 billion, whichlaunches, especially in the Hindi GEC space.

Similarly, the direct integration of Nielsen TV data with Videology oneDistribution analytics facilitate concrete addressability. A sports league creates severalopportunities for private companies in domains suchas league management, franchisee, broadcasting andsports videos production houses, advertising, sportsinfrastructure such as multipurpose venues, playermanagement, and licensing and merchandising.

The big broadcasters have bouncedsignificantly in the medium term back to normal after an initial 9de, but it remains to be seen how small broadcasters will copeIn FebruaryTRAI passed a regulation according to 1700 the change. This has and entertainment channels together and Star-DEN particularly impacted news channels, niche channels JV became dormant.